A key approach on social marketing adopted by the Ministry of Health and Family Planning, Government of India, for providing accessible and affordable contraceptive products to low-income families and vulnerable groups.
Publications
Assessment of Contraceptive Social Marketing Programme
MoHFW-UNFPA- Assessment Study of the Social Marketing of Contraceptive schemes of the Government of India
No. of pages: 28
Publication date: 2015
Author: UNFPA
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