No. of pages: 116
Publication date: 2016
Author: UNFPA, Breakthrough Trust & Girls Count
This communication guide systematically reviews and assesses gaps and challenges in existing communication approaches, and recommends alternative strategies based on a rigorous pre-testing of messaging tracks at the community
level. The guide also identifies and engages with key message carriers (such as young girls and boys, frontline workers, members of women’s self help groups, Panchayati Raj Institution members, teachers and media professionals) by sharing core message content for each stakeholder group.