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UNFPA India’s COVID-19 response was designed entirely along the key pillars of the UN’s Socioeconomic Response Framework to COVID-19, to save lives, protect societies and recover better. But it was equally important and critical to stay the course of our core mandate, of Ensuring Rights and Choices for All. What this meant was that efforts towards the three transformative results to achieve the three zeros by 2030: zero unmet need for contraception; zero preventable maternal deaths; and zero gender-based violence and harmful practices had to continue – even if there were some challenges early in the pandemic response.